Say what?
Ninety percent of the time, there is a way to get what you want for less. Simply google the website name where you're making your purchase and add "online coupon." Tjoos.com and RetailMeNot are two that I frequent.
One more thing: you could also check out PriceGrabber which will email you if the item you're wanting to buy goes down in price. (It's the Yapta of retail.) And you can compare prices on your item from different websites.
Don't overpay. Full price is for the lazy.
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